![]() It’s such an incredible cultural moment that is like no other, and the impact of it already makes me want to get embroiled in it and soak up every bit. The significance of the cultural moment that the trailer and this week’s fallout have become - and that the game will clearly be itself - a very tangible phenomenon that’s seriously infectious, eye-opening, and just downright exciting. The momentum and atmosphere following the trailer swept me up and got me hook, line, and sinker. GTA being a huge cultural element is not news in itself to most, of course, but witnessing the chat, vibes, and cultural atmosphere change and bubble up with the trailer is something quite special, proving that GTA 6 is likely going to be the biggest and most bombastic (and probably most lucrative) entertainment launch in history. It’s such a huge cultural moment that is like no other, and the impact of it already makes me want to get embroiled in it and soak up every bit. Heck, even the BBC used a GTA 6 graphic this week when covering a football result. It transcends games this will be bigger than anything that came before and filter into the wider entertainment and news worlds. The waves this has sent out have absolutely dominated the gaming industry already and prove that the next GTAis just flat-out bigger than the other biggest games in the world, like the annual Call of Duty or EA Sports FC (formerly FIFA). The first hit of that punch is, simply, the cultural impact of a new GTAgame and even just a new trailer. Not in an ‘it might be a good one to play’ or ‘good idea’ to finally play it kind of way, but I absolutely must in order to make the most of and enjoy the cultural moment that we’re living in. ![]() For extra context, it’s got nearly 120 million now, at the time of writing, which is more than the Super Bowl had viewers.Īs someone who missed out on GTA 5 for reasons (look, I was in a different career when it first came out, and even when I got into games media, it was just sort of there but had no pull on me), the trailer and the waves it and Rockstar have made with it have finally convinced me that my Christmas game this year just has to be GTA 5. That’s not even counting the views of the trailer that’s hosted on different channels or those with reactions and so on, either. ![]() It’s spectacular, and record-breaking stuff. I remember checking back a few times this week on the official Rockstar YouTube channel: 50 million views in just nine hours, around 80 million in 20 hours, 100 million in a day. The GTA 6 trailer has had such a massive impact, and the viewing numbers are just wild. ![]()
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